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The halo effect: the impact of the advertising platform on consumer perception
Investment in digital advertising is consistently rising. According to the Internet Advertising Bureau (IAB), UK digital advertising expenditure grew by 16.6% to £3.462 billion in the first half of...
View ArticleIs YouTube Kids the safe way to advertise to children?
With more and more, increasingly younger, children using YouTube, the concerns from parents and regulators around advertising to children have grown in the last few years. A 2014 Ofcom report into the...
View ArticleMusic Gets Programmatic
From this May (and providing you don’t subscribe to the ad-free paid service) the adverts you hear on Spotify could be based not only on the music you listen to, but on what you’re doing and even,...
View ArticleSocial Advertising Series: Instagram’s Carousel
Earlier this year, photo-sharing mobile app Instagram (now Facebook-owned) updated its advertising offering by introducing its “Carousel” ad platform. Take up has been slow but steady, and we are now...
View ArticleTwitter: Coming home to roost?
With increasing media speculation that Twitter is soon to be snapped up, we at ADTEKR have considered the likely (and possibly less likely) contenders to own the tweet stream. With the vast amount of...
View ArticleThe Relationship between Tinder and Brands Heats up as Advertising Potential...
Tinder has changed the way in which people approach dating around the world, not least of all for the Millennial generation. Tinder sits under Match.com who in turn are owned by IAC. Yet Tinder is...
View ArticleCannes Lions 2015: Key Adtech Takeaways
The 2015 Cannes Lions International Festival of Creativity took place last week (21st – 27th June), creating the renown annual buzz in the creative communications and advertising industries. In 2013,...
View ArticleSocial Network Television – Not quite ready for prime time?
In an effort to curb the decline in their 16-24 year old viewing figures, broadcasters have been branching out. At some near point in the future (although nobody quite knows when), BBC3 will go online....
View ArticleSocial Advertising Series: Snapchat’s latest play
In this instalment of our Social Media Series we turn once more to Snapchat to consider the platform’s latest update: an interface adaptation that has seen the ‘Discover’ feature take centre stage. The...
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Instagram: The new king of mobile display advertising?
Instagram has officially launched its new advertising API, allowing third parties to directly connect to the Instagram platform and trade advertising programmatically. This new approach is a major...
View ArticleSocial Advertising Series: Kik
Our Social Advertising Series has previously taken a look at Twitter, Snapchat, Facebook, Instagram and Tinder. But there has been another player on the scene all along: Kik. This week, ADTEKR takes a...
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